twitter performance fundamentals badge assessment answers get started on twitter badge assessment answers cross-border advertising badge assessment answers twitter flight school badge why are captions so important for your videos on twitter? performance advertising on twitter refers to digital ads that ask someone to: what are the three key factors to maximizing the effectiveness of your video ads on twitter? in-stream video ads are twitter certification

Question 1: What is one of the reasons brands are choosing to go live on Twitter?

  • To optimize the existing assets
  • To drive an increased conversation with their audience
  • To remarket to their existing customer base
  • To increase their app installs

Question 2: Which of the following safeguards does Twitter employ to protect brand safety?

  • Twitter will only run In-Stream Video Ads before one of 200+ brand-safe partners.
  • Twitter only runs ads on user-generated content offering limited brand safety.
  • Twitter runs algorithmic and manual checks to ensure ads are not aligned with content that falls outside of brand safety guidelines.
  • Twitter uses Twitter Polls to collect user feedback on video inventory.

Question 3: What are the three key factors to maximizing the effectiveness of your video ads on Twitter?

  • Branding, video length, strong visuals
  • Use of captions, audio volume, color accuracy
  • Use of influencers, spelling and grammar, video quality
  • Use of large logos, including animals, exporting at a high frame rate

Question 4: When creating a new In-Stream Video Ad, what does “Brand Safety” inside targeting criteria allow you to do?

  • Exclude content categories and publisher handles you do not want to align with your In-Stream Video Ads
  • Filter on demographics
  • Customize what your audience sees based on their age
  • Add redaction to your Tweet copy automatically

Question 5: In-Stream Video Ads are:

  • Curated, relevant, engaging, and brand-safe
  • Always longer than 30 seconds and unskippable
  • Only shown to people over the age of 18
  • The best way to take over the Explore tab on Twitter for a day

Question 6: Each Promoted Trend is made up of which three components? (Select three.)

  • Trend #Hashtag
  • Trend Description
  • Companion Tweets
  • Animated Trend GIF

Question 7: Advertisers should consider the First View when they want to: (Select all that apply.) 

  • Be the first thing people see when they open Twitter when memory response is highest
  • Drive a higher brand and message recall
  • Maximize watch time with a format typically watched longer than other Twitter timeline formats
  • Drive website traffic and lower-funnel objectives

Question 8: What are the three types of video formats you can choose for your Promoted Video Views campaign?

  • Video, GIF, Conversational Video
  • Video, GIF
  • Video only
  • Video, Conversational Video

Question 9: True or False: You create a First View campaign by starting with the campaign objective. 

  • True
  • False

Question 10: In-Stream Video Ads help advertisers to: (Select two.)

  • Generate brand lift with video content
  • Build brand relevance by running targeted pre-roll video ads before video content they’re already watching.
  • Align brand messages with a single publisher
  • Showcase longer video > 30 seconds, or share feature-length content with brand followers

Question 11: What can help your audience make a connection within the first few seconds of watching your video?

  • Not including your logo immediately
  • Showing people or talent at the start of the video
  • Adding music that reminds them of their childhood
  • Using nothing but text in the first few seconds

Question 12: Video ads on Twitter feel more relevant and less intrusive because: 

  • They display within the timeline as normal Tweets (although marked as Promoted).
  • They display only in a creator’s profile page.
  • They display within the timeline as normal Tweets and are not marked as Promoted.
  • They only display in the timeline if they are forwarded or liked by someone you follow.

Question 13: True or False: People on Twitter are watching more than 2 billion videos daily.

  • True
  • False

Question 12: Match the following sponsorship types to the definitions. 

  1. Sponsored Moments: A storytelling format that collects Tweets, videos, images, and more around a single theme with interstitial ads within the experience and branding on the cover image.
  2. Pre-roll ads before live video: Video ads that run before live feeds.
  3. Brand integrations: Content created by a publisher in partnership with an advertiser, which seamlessly integrates the advertiser via logo overlays, brand mentions, sponsored segments, etc.
  4. Pre-roll ads on highlight clips: Video ads that run in front of near-live feeds.

Question 13: True or False: Pre-roll ads are skippable after 6 seconds.

  • True
  • False

Question 14: When will people on Twitter typically see a First View campaign in their timeline?

  • The first time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the day of the campaign
  • Every time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the next day of the campaign
  • Specific times throughout the day of the campaign, as chosen by the advertiser
  • One specific time on the day of the campaign, as chosen by the advertiser

Question 15: True or False: The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement in the Trends section. 

  • True
  • False

Question 16: Which statement about First View and Promoted Trend is true?

  • When paired together, First View and Promoted Trend drive higher key ad metrics.
  • It is not recommended to use First View and Promoted Trend together.
  • Combining First View and Promoted Trend will reach people either in the Home timeline or the Explore tab, but not both.
  • First View and Promoted Trend may not be purchased together.

Question 17: Match the best practices for good creativity to the statements. 

  1. Keep it short and simple:  Include your branding prominently throughout your creative.
  2. Make an impact early: The sweet spot for a video ad is about 6 seconds.             
  3. Put your brand front and center: Videos with a concise message within the first 3 seconds also have 13% higher brand recall and overall view time.

Question 18: Which Live Brand Studio product requires approval from the Twitter Brand Team?

  • Event Page
  • Broadcast
  • Both Broadcast and Event Page
  • Neither Broadcast nor Event Page

Question 19: Why should you work with an influencer?

  • Influencers cost less than hiring a professional actor.
  • Influencers can often create content faster than brands can.
  • An influencer’s authentic voice may help make your brand more relevant.
  • Influencers only get paid when you sell a product on Twitter.

Question 20: True or False: Promoted Trends can be purchased by multiple advertisers per geographic area, per day.

  • True
  • False

Question 21: Which of the following statements about Promoted Trend Spotlight is correct?

  • Promoted Trend Spotlight is best for long-form (5 minutes or longer) video content.
  • Promoted Trend Spotlight will feature your ad at the top of the Explore tab for 48 hours.
  • Promoted Trend Spotlight is another name for Twitter emoji.
  • The Promoted Trend Spotlight supports 6-second looping GIFs, MP4s, or image assets to go with your Promoted Trend.

Question 22. True or False: Promoted Trend Description can be changed by advertisers throughout the day.

  • True
  • False

Question 23: Which of the following are best practices when creating an In-Stream Video Ad? (Select all that apply.)

  • Don’t use music because it is distracting.
  • Keep your content short and simple.
  • Brand your video within the first few seconds.
  • Use In-Stream Ads to set up other content.

Question 24: What are the three purchasing options for an In-Stream Video Ad?

  • Twitter “Best Price” matching algorithm
  • Through the Auction — Biddable
  • Nielsen Demo Guaranteed (US only)
  • Fixed Pricing

Question 25: What is a Conversational Video Ad? 

  • A type of Promoted Video that includes call-to-action buttons and hashtags prompting people to Tweet and share a message
  • A type of Promoted Video that links directly to a website
  • A Conversational Video Ad sends text messages to a mobile phone
  • An In-Stream Video Ad that gathers feedback using an opinion card

Question 26: If your company wants to promote new running shoes with famous athletes, they should choose: 

  • Team #Influencers
  • Team #Optimization
  • Team #BlueBrush
  • Team #Live Brand Studio

Question 27: Clear logo placement can positively impact:

  • Sales of your products
  • Unaided brand recall
  • The mood of your audience
  • The number of Direct Messages you receive after a campaign

Question 28: Which Live Brand Studio product offers live, real-time analytics in Media Studio?

  • Both Broadcast and Event Page
  • Event Page
  • Broadcast
  • Neither Broadcast nor Event Page

Question 29: You may need Twitter’s #Optimization team when _____. (Select three.)

  • You want to optimize assets you already have
  • Your content is underperforming
  • You’re concerned about the cost of producing mobile-first video content
  • You need a custom animation for an upcoming video campaign

Question 30: Twitter In-Stream Video Ads: (Select two.)

  • Require Tweet copy
  • Feature professionally produced videos (no user-generated content)
  • Are billed only when someone follows your account
  • Offer pre-roll video across 200+ of the top premium publishers within one campaign

Question 31: In-Stream Video Sponsorships can be most effective for brands who: (Select three.)

  • Already sponsor TV programming
  • Don’t do or can’t afford traditional TV sponsorships
  • Want to target a competitor’s TV sponsorship
  • Drive traffic or sign-ups on a website

Question 32: Match the following terms to the descriptions. 

  • Promoted Video:  It enables you to advertise in people’s timelines and promote your brand story to your target audience.
  • Conversational Video Ad: It encourages people to engage with and spread campaign messages.
  • Twitter Poll: It collects feedback and gives people the chance to weigh in on questions.
  • Video Website CardIt moves customers through the funnel toward an end goal, such as a purchase.

Question 33: Which Of These Statements Best Describe First View? (Select All That Apply.)

  • It is best suited for lower-funnel campaign objectives.
  • It provides a single-day (24-hour) “mass awareness” package of Twitter’s most valuable video impressions.
  • It can only be purchased by one advertiser per day, per geography.
  • It includes a Twitter Brand Survey.

Question 34: What Are The Three Bid Units Available When Creating A Promoted Video Views Campaign?

  • 2s/50% video view, 3s/100% video view, 6s video view
  • 3s/100% video view, 10s/100% video view, 30s/50% video view
  • 6s video view is the only bid unit for Promoted Video View campaigns
  • 3s/100% video view is the only bid unit for Promoted Video View campaigns

Question 35: Creative Matters Because _____.

  • People don’t read the copy on Twitter
  • 47% of sales are attributed directly to creative
  • Ads with better creative are often Retweeted by celebrities
  • You aren’t directly in control of it

Question 36: Which Type Of In-Stream Video Ad Would You Choose For Your Sponsorship Campaign If You Wanted To Connect With The Audience Of An Awards Show Happening Right Now?

  • Pre-roll before live video
  • Promoted Trend
  • Pre-roll ads on highlight clips
  • Sponsored Moments

Question 37: Match The Sponsorship Purchase Methods To The Descriptions.

  1. Fixed-Rate: Advertisers pay a predetermined fixed rate for an ad spot. This is a fixed CPM method of purchase.
  2. Demo Guarantee: Allows advertisers to verify that their ads are reaching a specific demographic via Nielsen. You are only charged for impressions that serve that specific demographic as verified by Nielsen third-party reporting.
  3. Biddable: Advertisers are able to bid against other advertisers for ad spots based on a wider range of actions such as impression, video view, or an engagement, where the highest bidder wins the spot.

Question 38: What Is The Best Tool For Driving Sales That Is Directly Within Your Control?

  • Good creative
  • Ads longer than 6 seconds
  • Twitter copy
  • Brand recognition

Question 39: For Video Tweet Content, Match The Questions To The Ad Component:

  1. What do you want consumers to think?: Active Statement
  2. How do you want them to feel?: Video
  3. What do you want them to do?: Link or Hashtag

Question 40: Match The Following Combined Takeover Products To Their Potential Impacts.

  1. Promoted Trend + Spotlight: Potentially double ad breakthrough during an upcoming event or launch.
  2. Takeover Ads + Twitter Emoji: Add impact and make your Promoted Trend and Companion Tweets stand out with a customized graphical representation.
  3. First View + Promoted Trend:  Maximize advertisers’ ability to reach people in the Home timeline and Explore tab.

Question 41: What Is A Video Website Card?

  • A type of Promoted Video that includes clickable hashtags that prompt users to Tweet and share a message to their followers
  • A type of Video Website Poll that gathers feedback from people in the form of an opinion card, providing valuable insight into your followers’ opinions
  • A type of Promoted Video where Promoted Tweets use video to capture user attention and drive qualified users to your landing page
  • An In-Stream Video Ad that gathers feedback using an opinion card

Question 42: What Types Of Events Are Brands Choosing To Highlight When Going Live On Twitter? (Select All That Apply.)

  • Earnings calls
  • Product launches
  • Fashion shows
  • Shareholder proxy votes

Question 43: Which Two Twitter Video Ad Formats Allow Your Message To Be One Of The First Things A Person Sees When They Log On? (Select All That Apply.)

  • First View
  • Promoted Video Carousel
  • Video Website Cards
  • Promoted Trend

Question 44: First View campaigns can only be purchased through _____.

  • Your Twitter Client Partner
  • Ads Manager
  • Bid
  • MACT

Question 45: Twitter’s #BlueBrush team can help when _____. (Select three.)

  • You need a custom animation for an upcoming video campaign
  • You need help with photography for an upcoming product launch
  • You need a graphic designer to create original assets for your brand
  • You are looking for staff augmentation

Question 46: Twitter Polls are best used when brands want to ______. (Select two.)

  • Align with influencers who have controversial opinions
  • Drive conversions on their website
  • Involve their followers in brand or content decisions
  • Build loyalty by listening to their audience’s opinion

Question 47: What are the locations where you might see a Promoted Video served? 

  • The Trends section, the login screen, and the profile settings page
  • Within the timeline, on someone’s profile, and at the top of relevant search results pages
  • On the sidebar of, in your Direct Message inbox, and in the Moments section
  • Only within the timeline

Question 48: The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement at the top of the ______.

  • Explore tab
  • Direct Message inbox
  • Settings tab
  • In “Mentions” under notifications

Question 49: When creating content for First View, you should: (Select all that apply.)

  • Use extremely loud music: Loud noises attract attention and can help give your ad more views.
  • Convey a key message: The timeline moves fast and people’s attention spans move faster. Successful brands convey their key message quickly.
  • Keep copy succinct: Short is always sweet. Tweets with under 100 characters drive significantly higher engagement than those over 100.
  • Feature people: Consumers are naturally drawn to human faces. Show people and/or talent in the first few frames to draw people in.

Post a Comment

Previous Post Next Post