What will you be tested on?
Lesson 1
What is Local SEO
The peculiarities of Google's local algorithm and its importance for businesses.
Lesson 2
Local Ranking Factors
The main signals that influence Google's local algorithm.
Lesson 3
Links
How Google's local algorithm looks at links and how to build local links.
Lesson 4
Content
How to write local content, optimize on-page elements for local, and manage your NAP information.
Lesson 5
Citations
How to deal with mentions of your business's NAP on other sites and how they influence local search visibility.
Lesson 6
Reviews
How to handle positive and negative reviews, keeping your review score in the sweet spot.
Lesson 7
Google My Business
How to fill out and optimize your Google My Business profile.
Lesson 8
Google Posts and Q&A
How to manage Google Posts and Questions and Answers.
Lesson 9
Other Signals
Lesser local ranking factors — behavioral signals, personalization, and social signals.
Lesson 10
Reporting
How to report your results to your client or your boss.

Semrush Local SEO Exam Answers!
Q.1 – How do you know if you need Local SEO?
- (A) When you Google important keywords, the map pack is displayed.
- (B) You have an online shop and want to partner with the local storehouse.
- (C) You often search for “pizza delivery” from your office.
Q.2 – There’s no difference in ranking factors between traditional and Local SEO, the only thing different is the signal weights.
- (A) True
- (B) False
Q.3 – Name the solid local link building strategy:
- (A) Event sponsorships
- (B) Local meetups
- (C) All of the listed
- (D) Local bloggers
- (E) Neighborhood watch sites
Q.4 – The most important content tip from Greg is:
- (A) Read your content out loud.
- (B) Keep it short and sweet.
- (C) Make sure it’s not a duplicate.
- (D) Include the cities you service.
Q.5 – For Local SEO, citations are
- (A) A foundational signal
- (B) The most powerful ranking signal
- (C) Links that point to your business
Also Check: Semrush SEO Toolkit Certification Exam Answers
Q.6 – The ideal review score is:
- (A) 4.5 to 4.8
- (B) A perfect 5.0
- (C) 4.2 to 4.5
- (D) 4.8 to 5.0
Q.7 – You should reply to
- (A) Only negative reviews
- (B) Every single review
- (C) Only positive reviews
- (D) Only a few positive and a few negative
Q.8 – Your Google My Business listing is
- (A) Only important if you’re a service-area business
- (B) Not as important as it used to be
- (C) Not needed if you have a website
- (D) Basically your new home page
Q.9 – If you’re using the standard “What’s New?” template, Google Posts stay live for
- (A) One month
- (B) 7 days
- (C) Forever
- (D) 24 hours
Q.10 – You’re allowed to ask and answer your own questions in the GMB Questions and Answers section.
- (A) False
- (B) True
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