Q.1 – Proper keyword research allows you to rank with text-only content – and nothing else.

  • (A) TRUE
  • (B) FALSE

Q.2 – Excellent keyword research is a one-and-done tactic – you should only do it once to boost your site rankings.

  • (A) FALSE
  • (B) TRUE

Q.3 – Why should you analyze your competitor’s pages that have the most inbound links pointed to them?

  • (A) You should consider that the content of these pages is important to their audience and their customers
  • (B) You should target these pages’ keywords in your CPC campaign in order to steal the competitors’ traffic
  • (C) The content of these pages is very difficult to rank for, so you should avoid these topics

Q.4 – Which SEMrush tool allows you to monitor the performance of keywords you discovered via Organic Traffic Insights?

  • (A) Position Tracking
  • (B) Keyword Difficulty
  • (C) Keyword Overview
  • (D) Keyword Magic Tool

Q.5 – Which SEMrush tool provides you with information about not provided keywords?

  • (A) Keyword Magic Tool
  • (B) Keyword Overview
  • (C) Organic Traffic Insights
  • (D) PPC Keyword Tool
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Q.6 – The search results displayed for any query are based on what Google interprets to be the searcher’s intent.

  • (A) TRUE
  • (B) FALSE

Q.7 – What does the keyword difficulty score tell you?

  • (A) How difficult it is to find that keyword during keyword research
  • (B) How difficult it is to rank for that keyword
  • (C) How difficult it is to understand that keyword

Q.8 – Which SEMrush tool allows you to see the list of search phrases that are formatted as questions?

  • (A) Keyword Magic Tool
  • (B) Organic Traffic Insights
  • (C) PPC Keyword Tool
  • (D) Keyword Overview

Q.9 – Which discovery questions should you ask the business before starting keyword research? Choose 3 options.

  • (A) What are your business goals?
  • (B) What problem do you have as a business?
  • (C) What revenue (the number) did you get/have last year?
  • (D) What problem do you solve for the customer?
  • (E) Are there any seasonal trends in your audience behavior?

Q.10 – What are the keyword phrase scores based on?

  • (A) Seasonality
  • (B) Popularity
  • (C) Accuracy

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