Q.1 – How do you get charged with PPC?

  • (A) You pay when a user clicks on your ad that leads to your website.
  • (B) You pay when a user clicks on your ad that leads to your website and makes a purchase.
  • (C) You pay when ads are shown to a user.

Q.2 – Which is NOT true about display advertising?

  • (A) It brings traffic with the strongest buyer’s intent.
  • (B) Display traffic is both cheaper and more plentiful.
  • (C) Your target audience for display advertising is not limited to the number of people looking for you on the web.

Q.3 – True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy.

  • (A) True
  • (B) False

Q.4 – Which part of the sales funnel has the most users?

  • (A) The beginning
  • (B) The end
  • (C) Same number throughout
  • (D) The middle

Q.5 – Which step in the decision-making funnel do most people fit in.

  • (A) Action
  • (B) Desire
  • (C) Interest
  • (D) Awareness

SEMrush PPC Fundamentals Exam Answers

Q.6 – What does tracking performance down a sales funnel enable you to do? Choose 3 answers.

  • (A) A/B test different variations of stages along the funnel.
  • (B) Understand the cost for each of the conversions along the funnel.
  • (C) A/B test different ads for highest CTR.
  • (D) Know how much to pay per click.

Q.7 – More sales copy helps sell to users that are:

  • (A) Higher up on the decision making funnel (first becoming aware)
  • (B) Lower on the decision making funnel (ready to take action and buy)
  • (C) To both groups

Q.8 – How do you get more meaningful statistics without spending more money? Choose 3 correct answers.

  • (A) Limit your advertising to fewer products
  • (B) Focus on fewer users
  • (C) Add keywords
  • (D) Target fewer keywords

Q.9 – With search advertising, what are advertisers competing with each other for?

  • (A) Higher conversion rate
  • (B) Number of ad clicks
  • (C) Ad position

Q.10 – Google Ads hierarchy, from largest to smallest, is:

  • (A) MCC -> Account -> Campaign -> Ad Group
  • (B) Campaign -> Account -> MCC -> Ad Group
  • (C) Account -> MCC -> Campaign -> Ad Group

Q.11 – What are Google Search Partners?

  • (A) Websites that belong to Google.
  • (B) Websites that aren’t Google properties, but have a search box which delivers Google’s search results.
  • (C) Advertising agencies that manage Google search campaigns.

Q.12 – The negative exact keyword ‘-[beach chair]’ will exclude the following search term:

  • (A) beach chair
  • (B) best beach chair
  • (C) best beach chairs
  • (D) beach chairs

Q.13 – Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better.

  • (A) Maximum, show up
  • (B) Higher, convert
  • (C) Lower, sell

Q.14 – Which two statements are not true about Google Ads Keyword planner?

  • (A) It helps forecast the search volume.
  • (B) It gives keyword ideas.
  • (C) It is only available in your current location.
  • (D) It is a not-free tool.

Q.15 – True or false? A feature that the SEMrush Keyword Magic Tool offers which the AdWords Keyword Tool lacks is the ability to list attributes alongside roots.

  • (A) True
  • (B) False

Q.16 – What is the primary metric for determining a winning ad?

  • (A) Lowest cost per click
  • (B) Clicks
  • (C) CTR
  • (D) Ad position

Q.17 – What does PLA stand for?

  • (A) Priority Listing Ad
  • (B) Paid Listing Ad
  • (C) Product Listing Ad

Q.18 – True or false? Uploading a CSV of your data feed from your computer will allow you to set an automated schedule.

  • (A) True
  • (B) False

Q.19 – Fill in the blank. Display advertising allows you to reach users at the ___________ stage of the decision making funnel.

  • (A) Action
  • (B) Awareness
  • (C) Desire
  • (D) Interest

Q.20 – True or false? Frequency capping sets limits on how many times the same person can see an ad.

  • (A) True
  • (B) False

Q.21 – How many ad sizes are there on the GDN?

  • (A) 30
  • (B) 10
  • (C) 20
  • (D) 25

Q.22 – Which example of display targeting is NOT one that targets users by content?

  • (A) Targeting Topics
  • (B) Placement Targeting
  • (C) Remarketing
  • (D) Contextual Targeting

Q.23 – Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.

  • (A) text, different
  • (B) text, identical
  • (C) banner, identical
  • (D) banner, different

Q.24 – Ads for Universal App Campaigns are created:

(A) Automatically in the Merchant Center.
(B) In the Google Ads UI.
(C) Automatically from the Google Play store listing.

Q.25 – True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs.

(A) False
(B) True

Q.26 – How much budget should you set when launching your Universal App campaigns?

  • (A) 50 times that of your target cost per installation.
  • (B) The most you’re willing to lose to gather stats until you’re profitable.
  • (C) 25 times that of your target per cost installation.

Q.27 – If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword?

  • (A) $0.2
  • (B) $0.002
  • (C) $0.02
  • (D) $2

Q.28 – Which is not an example of a dimension?

  • (A) Visitors
  • (B) Days of the week
  • (C) Cities
  • (D) Devices

Q.29 – Conversion Optimizer works by:

  • (A) Automatically adjusting bids keywords as well as other dimensions in a campaign
  • (B) A/B testing your landing page for higher conversion rates
  • (C) Automatically finding targeting that will be more likely to convert into users
  • (D) Running your campaign during hours where users will be more likely to convert

Q.30 – True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized.

  • (A) False
  • (B) True

Q.31 – True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale.

  • (A) False
  • (B) True

Q.32 – When you have dedicated landing pages, who is the home page meant to serve?

  • (A) Both groups
  • (B) Users that already know who you are
  • (C) Users that do not know you

Q.33 – Which is NOT a consequence of the situation when you DON’T bid on your brand name?

  • (A) Losing sales from people that are ready to buy, but research you first.
  • (B) Losing users who are specifically searching for your brand.
  • (C) Losing positions in organic SERP.

Q.34 – Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are.

  • (A) easy, visible, visible
  • (B) easy, relevant, relevant
  • (C) complicated, relevant, irrelevant
  • (D) expensive, top-ranked, relevant

Q.35 – How should Remarketing lists be segmented? Choose two options.

  • (A) Number of visitors to your landing page.
  • (B) Value of the users on the list.
  • (C) Different ad messages that could work best with them.

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