Note: All Answers are Marked in Bold......

1. What type of tool would be best for tracking how users are engaging with your web pages?

Heatmap tool

HTML parsing tool

Screencast tool

Page crawling tool

2. Which of the following error codes is used when the requested resource has been permanently removed?

  • 406
  • 410
  • 400
  • 404

3. An XML Sitemap can be tested & submitted to Google using Google Search Console.

  • False
  • True

4. Why should the Alt attribute be included when adding images?
  • To provide search engines with details of images
  • To allow details of images to be picked up by screenreaders
  • To prevent other websites from using images without consent
  • To show alternative images in a series of similar images

5. Google Analytics is capable of tracking user activity on any digitally connected device.

  • TRUE

6. A deep link is:

  • A link with formatted anchor text (bold, italic)
  • A link to a webpage that is not the homepage
  • A homepage link to an external high authority source
  • A link to a third-party site

7. Which of the following is required based on Google’s recommendations for a mobile-friendly website?

  • Google Voice intergration
  • Mobile Viewport
  • Mobile App
  • Contact number

8. Pages created automatically from searches carried out on your website provide a good method for building user-generated content to target new keywords.

  • TRUE

9. In PPC the advertiser pays for:

  • Clicks on their ads
  • Impression on their ads
  • Brand visibility
  • The link juice acquired from the link

10. 1% CTR means that for every 100 impressions there are 10 clicks

  • True
  • False

11. Google Analytics tracking code should be inserted:
  • Just before the closing ‘body’ tag
  • Just after the opening ‘body’ tag
  • Just after the opening ‘head’ tag
  • Just before the closing ‘head’ tag

12. What is NOT a benefit of local SEO?

  • Your listing appearing in Google Shopping results
  • Your listing appearing higher in the results for related searches from users searching in your target location
  • Your listing appearing in Google Maps
  • Your listing appearing in the local pack results

13. In Google Analytics, the value (not set) appears for the selected dimension when no source filters have been applied to the Property View.

  • False
  • True

14. Which of the following is the most important for on-page SEO?

  • H1 tag
  • Title tag
  • Alt attribute
  • Keywords tag

15. Which of the following tools is not used for backlink analysis?

  • Google Analytics
  • ahrefs
  • Majestic
  • Google Search Console
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16. Which of the following redirects should be used when perminantly redirecting the location of one URL to another?

  • 302
  • 301
  • 307
  • 303

17. Which of the following is against Google’s Guidelines?

  • Addind links to other sites that pass link juice
  • Paying for links that include the nofollow tag
  • Paying for links to benefit from link juice
  • Adding links from directories

18. Evergreen content has a short shelf life, like a news article.

  • False
  • True

19. In Digital Marketing, what does UX stand for?

  • User Extension
  • User Experience
  • Universal Experience
  • Unidentified Extract

20. The alt attribute is:

  • A Meta tag that highlights an alternate page
  • A Meta tag used to specify the anchor text
  • An image attribute that describes the image
  • The alternate name for the meta title

Also Check: SEMrush Site Audit Exam Latest Answers 2021

21. Google Search Console’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, CTR & Positions, using data from the last 16 months.

  • True
  • False

22. Which of the following tools can be used to identify mobile optimization issues?

  • Google’s Dynamic Serving Tool
  • Google Mobile Console
  • Google Play
  • Google Mobile-Friendly Test

23. Which of the following characters should be used to separate words in URLs?

  • Colon
  • Pipe
  • Underscore
  • Hyphen

24. Which of the following redirects has the ‘See Other’ response?

  • 307
  • 301
  • 302
  • 303

25. Anchor text is the name given to the snippet of content used to promote pages in the search results.

  • True
  • False

26. The meta description can help to:

  • Add comments to the HTML
  • Increase Click-Through-Rate
  • Describe an image
  • Improve rankings

27. An XML Sitemap is:

  • A text file used to instruct robots which pages they can crawl and index
  • A file used to associate the Search console account with a domain
  • A webpage that provides the hierarchy of all pages with links help users navigate a website
  • A file that lists all of your web pages along with details of how often they are updated

28. Which of the following animals is associated with Google’s algorithm used to target sites with large amounts of thin content?
  • Penguin
  • Hummingbird
  • Panda
  • Pigeon

29. In email marketing, the abbreviation UCE stands for:

  • Unsolicited communication via email
  • Unwanted commercial email
  • Uncommon communication email
  • Unsolicited commercial email

30. CTR is calculated by the below formula:

  • clicks/impressions
  • (clicks/impressions)*10
  • (clicks*impressions)/10
  • (clicks*impressions)/100

31. The sample size in Google Analytics can be adjusted by:

  • Adjusting a control in the reporting interface
  • All of these actions will adjust the sample size
  • Adding an instruction to the robots.txt file
  • Using the ‘Filters’ settings

32. How can a user track activity from their own internal search on their websites?

  • Setting up ‘Site Search’ in Google Search Console
  • Using a Heat Map tool
  • Setting up ‘Site Search’ in Google Analytics
  • This is not possible

33. If no title tag and/or meta description is specified for a webpage, Google will generate one automatically using the content on the page.

  • False
  • True

34.When the URL of a page is changed, it’s usually best practice to:

  • Add a 302 redirect to the new location and update inbound links
  • Do nothing – Google will find the new page and remove the old page from its index
  • Keep both the old and new URL live until Google discovers the new URL
  • Add a 301 redirect to the new location and update inbound links

35. How do you check Google’s cache of a page?

  • sing Google Analytics reports
  • Checking the HTML of a page
  • Using the cache: search operator
  • Navigating to the page from Google Search

36. According to SEO best practice, what is the maximum number of H1 tags a page should have?

  • 2
  • 3
  • There is no limit – H1 tags are used for formatting purposes
  • 1

37. How might Google make webmasters aware of a manual penalty applied to their website?

  • Google never confirms manual penalties
  • Via their Google Search Console account
  • Via their Google AdWords account
  • Via their Google Analytics account

38. Flash content is known for being easily indexed by search engines.

  • True
  • False

39. Which of the following can be used to handle duplicate content?

  • Header tags
  • Hashtags
  • Canonical tags
  • Parameters

40. Which one of the below statements is false?

  • Broken links are bad for usability but don’t affect SEO
  • Broken links have a bad effect on SEO
  • Broken links send users to non-existing web pages
  • Broken links are bad for usability and reputation

41. How can a company create a forum for dialogue on LinkedIn?

  • Post updates to the company status
  • Post comments on competitors’ pages
  • Use of Groups
  • Change the company profile regularly

42. utm_medium and utm_term are URL parameters that are both required for campaign tracking.

  • False
  • True

43. To be considered mobile-friendly, a website should have:

  • A mobile redirection
  • A mobile CSS AND a mobile Redirection
  • A mobile CSS OR a mobile Redirection
  • A mobile CSS

44. It is a best practice to block javascript and CSS in the robots.txt file.

  • True
  • False

45. Which of the following tools can be used to extract estimated keyword volumes associated with search terms in Google?

  • Google Tag Manager
  • Google Trends
  • Google Alerts
  • Google Keyword Planner

46. Which of the following is used to highlight a preferred page, when other versions of the page may also exist?

  • Canonical tag
  • Follow tag
  • Nofollow tag
  • Noindex tag

47. The meta keywords tag is used by Google as a ranking signal.

  • True
  • False

48. Which of these is NOT a Google-recognized search operator?

  • cache
  • site
  • related
  • similar

49. Which of these is NOT considered as duplicate content:
  • Printer-only versions of web pages
  • Content from another page that is hidden behind an image
  • Content within or across domains that completely match, deliberately created to manipulate search engines
  • Content published in a printed magazine as well as on a webpage

50. Bounce rate is the percentage of visitors to a site who leave after only viewing a single page.

  • False
  • True

51. The hreflang tag is used to:

  • Allow Google to offer the auto-translate option to visitors in order to reach new visitors based on the selected languages
  • Provide search engines with other versions of a URL to allow them to serve the correct page to their users based on language
  • Specify the location on a page to target users in a specific country
  • Allow the search engines to detect which language is being used

52. The Google Pigeon update mainly affects:

  • Video Search
  • Image Search
  • Local Search
  • International Search

53. Backlinks from Social media channels offer a good source of link juice.

  • False
  • True

54. Evergreen content has a short shelf life (such as news articles).

  • True
  • False

55. The ALT attribute is:

  • The alternate name for the meta title
  • A Meta tag that highlights an alternate page
  • A Meta tag used to specify the anchor text
  • Used to describe an image

56. Google’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, Clickthroughrate & Positions, using data from the last 3 months.

  • True
  • False

57. Affiliate marketing is:

  • A form of CPC that is commonly used by large businesses
  • A form of PPC commonly used by small businesses
  • A revenue model where website owners earn money by sending visitors to a third party website
  • A revenue model where traffic is generated through social media

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