Search Ads 360 Certification Exam Answers

Q. – Campaigns can only be copied within the same engine account for which two engines? (select two)

• (A) adMarketplace
• (B) Bing Ads
• (C) Yahoo Japan
• (D) Social

Q. – Which two column categories appear in formula columns? (select two)

• (A) Creation time
• (B) Conversion metrics
• (C) Search impression share
• (D) Engine metrics

Q. – What metrics estimate conversions that measure user behavior across devices and environments?

• (A) Clicks
• (B) Cross-environment metrics
• (C) Visits
• (D) Cost

Q.– Which two conversion sources can be selected in bid strategies? (select two)

• (A) Bing Universal Event Tracking
• (B) Floodlight
• (C) Google Tag Manager goals
• (D) Google Analytics

Q. – What feature may be used to edit custom Floodlight variable data?

• (A) Search Ads 360 API
• (B) Bulksheets
• (C) Google Ads API
• (D) Text Editor

Q. – What could prevent Inventory Management from making changes to a campaign?

• (A) Edits to campaign bids or bid strategies
• (B) Manual edits to campaign name or status
• (C) Manual edits to keyword URL templates
• (D) Edits to ad rotation settings

Q. – How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?

• (A) 6 hours
• (B) 4 hours
• (C) 2 hours
• (D) 8 hours

Q. – In what order should new entities be created (assuming no campaigns already exist)?

• (A) Campaign > Ad Group > Ad > Keyword
• (B) Keyword > Campaign > Ad Group
• (C) Ad Group > Keyword > Campaign
• (D) Keyword > Ad Group > Campaign

Q. – What action should be used to pass a conversion attribute (such as shipping cost)?

• (A) Set up Custom Floodlight Variable using bulksheets
• (B) Set up an additional Floodlight tag and pass the shipping cost through the revenue field
• (C) Set up Custom Floodlight Variable using the relevant engine frontend
• (D) Set up Custom Floodlight Variable as a metric

Q. – What step would be taken to check if an inventory management template has created any entities?

• (A) Create an Executive Report with no filters
• (B) Check the template’s progress bar
• (C) Apply an “Inventory template ID” filter
• (D) Filter for errors in the reporting dashboard

Q. – When a reporting view is saved, who has access to the view?

• (A) No users within that advertiser
• (B) Only users with edit access within that advertiser
• (C) All users within that advertiser
• (D) Select users within that advertiser

Q. – What occurs when auto-tagging is enabled?

• (A) A Google Click ID is reported in the budget pacing report
• (B) A label is added to all Google Ads campaigns
• (C) A Google click ID is appended to all landing page URLs
• (D) A scheduled edit is created for all Google Ads campaigns

Q. – Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

• (A) Edit advertiser settings
• (B) Remove user access to an agency’s advertisers
• (C) Edit advertiser components
• (D) Edit all advertisers within an agency

Q. – What configuration setting eliminates duplicate conversions between advertisers?

• (A) Action
• (B) Revenue
• (C) Shared Floodlight configuration
• (D) Counter

Q. – When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

• (A) Each product uses separate currencies
• (B) Search Ads 360
• (C) Campaign Manager
• (D) Display & Video 360

Q. – Which two filters are available in the change history report? (select two)

• (A) Creation date
• (B) Campaign
• (C) Geo
• (D) Change Type

Q. – What type of bid strategy is supported by the forecasting tool?

• (A) Max clicks
• (B) Conversions or Revenue
• (C) Position
• (D) Rules

Q. – Which three landing page tests are available in Search Ads 360? (select three)

• (A) Mobile landing page test
• (B) Segment landing page test
• (C) Desktop landing page test
• (D) All devices landing page test

Q. – Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)

• (A) Campaign Manager API
• (B) Search Ads 360 API
• (C) Google Ads API
• (D) Bulksheets

Q. – What are two key differentiators in functionality between labels and business data?

• (A) Ability to attach a business calendar
• (B) Ability to report at the campaign level
• (C) Ability to pivot metrics within Search Ads 360
• (D) Ability to pause biddable items

Q. – What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

• (A) Clicks
• (B) Conversion
• (C) Advanced Targeting
• (D) Position

Q. – Which three requirements must be met to run a successful ad copy test? (select three)

• (A) Minimum number of required impressions for each ad group
• (B) Each ad must contain only one landing page URL
• (C) All keywords and engines must be paused
• (D) Ads must only include one ad copy test at a time

Q. – Which two user types can activate the conversion API? (select two)

• (A) Agency user
• (B) Advertiser user
• (C) Advertiser manager
• (D) Agency manager

Q. – What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

• (A) Landing page test
• (B) Placeholder keyword
• (C) Business data
• (D) Rules

Q. – What two Floodlight activity group types can be set up? (select two)

• (A) Sales
• (B) Dimension
• (C) Counter
• (D) Metric

Q. – Which two conversion sources can be reported in custom columns? (select two)

• (A) Bing Conversion Trackers
• (B) Gemini Conversion Trackers
• (C) Floodlight
• (D) Google Ads Conversion Trackers

Q. – What function do ValueTrack parameters perform?

• (A) Track additional conversion types
• (B) Automatically sync to Google Tag Manager
• (C) Create custom date segmentation
• (D) Dynamically insert information

Q. – What is the default attribution model for Floodlight?

• (A) First Click
• (B) First interaction
• (C) Last Click
• (D) Last Impression

Q. – What feature may be used to report on a specific Floodlight conversion?

• (A) Business data
• (B) Custom Metric
• (C) Custom Dimension
• (D) Custom Column

Q. – Which two types of uploads can be made through an sFTP endpoint? (select two)

• (A) Bulksheets
• (B) Inventory management feeds
• (C) Conversions
• (D) Google Search history

Q. – Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

• (A) Custom Variables
• (B) Search Ads 360 API
• (C) Bulksheets
• (D) Campaign Manager API

Q. – Bulksheets can be used to complete which two tasks? (select two)

• (A) Upload offline conversions
• (B) Upload custom Floodlight variable data
• (C) Create labels
• (D) Generate formula columns in bulk

Q. – What is the Search Ads 360 account hierarchy?

• (A) Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword
• (B) Advertiser > Engine > Campaign >Keyword
• (C) Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
• (D) Agency > Advertiser > Engine > Campaign > Keyword

Q. – What conversion data can be uploaded using bulk sheets?

• (A) Google Analytics goal data
• (B) Google Ads conversions data
• (C) Offline conversion data
• (D) Custom Floodlight variable data

Also Check: Google Ads Apps Assessment Answers 

Q. – Which three modifiers can be automated by a bid strategy? (select three)

• (A) Location target bid adjustments
• (B) Mobile bid adjustments
• (C) Remarketing target bid adjustments
• (D) Search impression share bid adjustments

Q. – Which two types of goals can be targeted in Bid Strategies? (select two)

• (A) Profit Margin
• (B) Business data
• (C) Revenue
• (D) Conversion

Q. – What level should be used to evaluate performance of a bid strategy?

• (A) Individual campaign
• (B) Bid strategy
• (C) Individual ad
• (D) Individual keyword

Q. – Which three changes can a user set up using scheduled edits? (select three)

• (A) Activate ads or keywords at a specific time
• (B) Raise bids on keywords every Monday at 7am
• (C) Activate a new bid strategy
• (D) Lower bids on keywords during weekends

Q. – Which two segments CANNOT be applied to reporting data? (select two)

• (A) Attribution model
• (B) Device type
• (C) Business data
• (D) User ID

Q. – Which three engines are supported by the Search Ads 360 API? (select three)

• (A) Bing
• (B) Google Ads
• (C) Gemini
• (D) Ask.com

Q. – Which level’s settings CANNOT be edited with bulk sheets? (select two)

• (A) Advertiser
• (B) Ad Group
• (C) Network
• (D) Campaign

Q. – What does it mean when the “Stop sync” button is greyed out?

• (A) The engine account is paused.
• (B) The engine type is “Other”.
• (C) The sync is applying updates.
• (D) The sync is complete.

Q.– If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

• (A) Billing currency
• (B) Advertiser’s currency
• (C) Ad group’s currency
• (D) Engine’s currency

Q. – Which three frequencies can be scheduled for reports? (select three)

• (A) Daily
• (B) Monthly
• (C) Hourly
• (D) Weekly

Q. – What setting should be applied to a Floodlight tag passing offline conversion data?

• (A) Dynamic tag
• (B) Image tag only
• (C) Primary source is offline
• (D) Primary source is retail

Q. – Data Exclusion events exclude data for a minimum of how many hours?

• (A) 8 hours
• (B) 24 hours
• (C) 4 hours
• (D) 2 hours

Q. – Which three URLs are involved in a landing page test? (select three)

• (A) Original
• (B) Rule
• (C) Control
• (D) Experiment

Q. – When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

• (A) 2 weeks
• (B) 3 months
• (C) 1 week
• (D) 3-4 weeks

Q. – What is shown in the “Last sync” details tab? (select two)

• (A) The time that the sync occurred
• (B) A list of error types
• (C) A list of campaigns modified
• (D) The number of errors during the sync

Q. – Where can a saved web query be found?

• (A) In the left-hand menu, click Downloads then Web Query
• (B) In the left-hand menu, click Budget Management, then Web Query
• (C) In the right-hand menu, click Attribution, then Web Query
• (D) In the right-hand menu, Click Advertiser Settings, then Web Query

Q. – Which three features can be used to integrate offline conversion data? (select three)

• (A) sFTP
• (B) Google Data Studio
• (C) Bulksheets
• (D) Search Ads 360 API

Q. – Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)

• (A) Deliver daily file to shared sFTP
• (B) Link to a shared version of the generated report
• (C) Executive reports can’t be sent to a user with no access to Search Ads 360
• (D) Send a downloaded PDF or Excel file

Q. – If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

• (A) The advertiser’s timezone
• (B) Campaign Manager’s timezone
• (C) Greenwich Mean Time (GMT)
• (D) The engine’s timezones

Q.– If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

• (A) 1 hour
• (B) 12 hours
• (C) 24 hours
• (D) 6 hours

Q. – What permissions are needed to create an advertiser?

• (A) Advertiser user (edit access)
• (B) Agency Manager
• (C) Advertiser viewer
• (D) Read-only

Q. – What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

• (A) Remarketing lists
• (B) Search Ads 360 API
• (C) Attribution
• (D) Google Ads API

Q. – Which two types of campaigns do bid strategy opportunities analyze? (select two)

• (A) Google Ads App campaigns
• (B) Bing Ads manual campaigns
• (C) Google Ads manual campaigns
• (D) Gemini manual campaigns

Q. – Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

• (A) Impression Share
• (B) Max CPA
• (C) Position
• (D) Profit

Q. – Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

• (A) Match Type
• (B) Keyword
• (C) GCLID
• (D) Campaign ID

Q. – At which three levels can bid strategies be applied? (select three)

• (A) Keyword
• (B) Ad group
• (C) Agency
• (D) Campaign

Q. – When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

• (A) Placement
• (B) Publisher
• (C) Campaign
• (D) Advertiser

Q. – At which three levels can automated rules be set up? (select three)

• (A) Campaigns
• (B) Engines
• (C) Agency
• (D) Keywords

Q. – Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

• (A) Set up a custom Floodlight variable as a dimension in Search Ads 360
• (B) It is not possible to pass conversion attributes
• (C) Set up a Custom Dimension in Google Analytics
• (D) Set up a custom Floodlight variable in Google Tag Manager

Q. – When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

• (A) Campaign Manager
• (B) Search Ads 360
• (C) Each product uses separate time zones
• (D) Display & Video 360

Q. – What attribution model assigns all credit to the last click on a paid search ad before a conversion?

• (A) Position-based
• (B) First interaction
• (C) Last paid search interaction
• (D) Data-Driven

Q. – What happens when an engine is paused?

• (A) All campaigns are paused
• (B) Syncs are paused from the engine
• (C) Ad groups and keywords are paused
• (D) Active campaigns are paused

Q. – Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

• (A) Campaigns
• (B) Agency
• (C) Ad groups
• (D) Keywords / Product Groups

Q. – What Floodlight tag measures purchases and revenue on a website?

• (A) Revenue
• (B) Transaction
• (C) Action
• (D) Counter

Q. – During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

• (A) Decrease CPA target of bid strategy 60%
• (B) Decrease bidding portfolio by 1 low-performing keyword
• (C) Increase bidding portfolio by 2 new keywords
• (D) Decrease maximum bid in the bid strategy setting 40%