Bing Ads Accreditation Exam Answers are provided in this article in order to help students in learning and if you are stuck in a particular question, you can seek answers here.
1. If You Have Universal Event Tracking (UET) Enabled,
You Can Use It To Verify And Create Your Store In Microsoft Merchant Center
(MMC). True Or False?
- True
- False
2. Microsoft Advertising Supplies The Curated List Of
Potential Customers For In-Market Audiences. True Or False?
- True
- False
3. With The Microsoft Audience Network, The Only
Targeting Option Available Is Keyword Targeting. True Or False?
- True
- False
4. Microsoft Advertising Includes Robust
Research And Reporting Tools To Help You Identify Potential Areas For Campaign
Improvement. What Is It Called When You Improve Your Campaign Based On The
Results Of These Tools?
- Targeting
- Pay-per-click
- Optimization
- Incremental
keyword bidding
5. Keyword Planner Is A Keyword Research Tool That
Provides Which Kinds Of Insight?
- Search
capabilities by landing page URL
- Compare
your ad impression share to your competitors
- Customize
your individual ad group and keyword
- Look
at keyword search volume for a specified time
- All
of the above
6. Microsoft Advertising Editor Allows You To
Work And Make Changes Offline And Online. True Or False?
- True
- False
7. Search Syndication And Distribution Is When A Search
Engine Provides Its Services To A Third-Party In Need Of Search Capabilities
For Their Digital Properties. True Or False?
- True
- False
8. How Might Using Multi-User Access For Sign Up Be
Useful For Your Agency Or Business?
- To
grant partner access to files
- To
onboard new clients who are not in Microsoft Advertising
- To
perform an exit interview with a former client
- To
intake and host necessary data​
- All
of the above
- None
of the above
9. Microsoft Advertising Multi-User Access Lets You Use
One Username To Access Multiple Customer Shells. True Or False?
- True
- False
10. An Expanded Text Ad Can Contain 2 Ad Titles, 2 Ad
Copies And URL Paths. True Or False?
- True
- False
11. You Can Serve Ads On The Microsoft Audience Network
(MSAN) From Search Campaigns. True Or False?
- True
- False
12. Microsoft Advertising Scripts Are JavaScript-Based
Actions You Can To Build To Analyze, Change, Or Delete Items In Your Account
Based On Custom Criteria. True Or False?
- True
- False
13. What Are Two Best Practices For Monitoring
Performance In Syndication Networks? (Select 2)
- Study
your ads’ performance
- Adjust
as needed
- Check
your budget once a month
- Don’t
pay attention to fraudulent clicks
14. Choose 2 Targeting Options That Would Allow You To
Better Serve Ads To Potential Customers Who Meet Specific Criteria.
- Age/gender
- In-Market
audiences provided by Microsoft Advertising
- All
time zones
- All
countries
15. The Microsoft Audience Network Supports Which Two
Kinds Of Ad Formats? Choose All That Apply.
- Image-based
ads
- Shopping
cart ads
- Feed-based
ads
- Facebook
ads
- All
of the above
16. You Cannot Copy Campaigns From Google Ads Into
Microsoft Advertising Using The Google Import Tool. True Or False?
- True
- False
17. Microsoft Advertising Will Not Use Your
Google Ads Sign-In Information For Any Purpose Other Than The Import Process.
True Or False?
- True
- False
18. You Want To Track Your Search Advertising Budget And
Spend. Which Report Group Should You Select?
- Billing
and budget
- Targeting
- Delivery
- Editorial
19. What Are Some Microsoft Advertising Guidelines To Use
In Order To Avoid Common Editorial Disapprovals?
- Intellectual
property & counterfeit, pharmacy and health care & adult content
- Gambling
and contests, online fraud & financial products
- Weapons
and weapon-related products, political ads & under 18 users
- None
of the above
- All
of the above
20. You Can Now Receive Billing Alerts And
Monthly Invoices Via Email. True Or False?
- True
- False
21. What Is The Key Tactic In Optimizing Your PPC Ads?
- Keyword
optimization
- Ad
optimization
- Targeting
optimization
- None
of the above
- All
of the above
22. Which Ad Extension Will Help Boost Ad
Performance By Highlighting Products And Services? Choose All That Apply.
- Callout​
Extensions
- Structured
Snippet Extensions
- Review
Extensions
- All
of the above
23. A Custom Audience Is A Type Of
Remarketing List. What Is NOT Required To Set This Up?
- Universal
Event Tracking
- Data
management provider access
- First-party
customer data
- Software
integration
24. Exclusions You Set At The Campaign Level Will Always
Cascade Down To All Of The Ads In Your Campaign, Regardless Of Ad Group
Settings. True Or False?
- True
- False
25. Device Investment (Desktops/Laptops,
Tablets And Smartphones) Can Be Controlled By Bid Modifiers Of: (Select 2)
- 900%
- -1000%
- 1000%
- -100%
26. What Is The Main Advantage Of Using
Dynamic Text In Your Ads?
- Allows
you to exceed the character limits for Microsoft Advertising ads.
- Helps
you find synonyms for the keywords you’ve chosen.
- Displays
ads only to customers most interested in purchasing.
- Turns
generic ads into custom ads.
27. What Are The Campaign And Image Limits
With Google Import For Audience Campaigns?
- 10,000
campaigns and 2,000 images per import operation
- 20,000
‹ campaigns and 3,000 images per import operation
- 5,000
‹ campaigns and 1,000 images per import campaign
- 30,000
campaigns and 4,000 images per campaign
- None
of the above
28. What Bid Strategies Are Currently Available For Bid
Optimization? Choose All That Apply.
- Manual
- Enhanced
CPC
- Target
CPA
- Maximize
Clicks and Conversions
- All
of the above
29. Coho Winery Wants Their Ad To Display For
The Keyword “White Wines” When A Customer’s Search Query Is Either “White
Wines” Or “Buy Wines White.” Which Keyword Match Option Should They Select?
- Broad
match
- Phrase
match
- Exact
match
- Negative
keyword
30. You Want To Determine Which Ads Lead To Clicks And
Conversions, And Which Are Not Performing. Which Type Of Report Should You
Select?
- Campaign
report
- Ad
report
- Keyword
report
- Search
term report
- Ad
group report
31. Looking At Traffic History Is One Way To Improve Your
Bidding Strategy. True Or False?
- True
- False
32. To Optimize Your Product Feeds No Matter The Priority
Or Filter, You Must Make Sure To Take The Following Actions: (Select 2)
- Regularly
upload product, price and promotion updates in your product feed
- Use
generic labels
- Use
high quality images
- Use
negative keywords
33. You Can Adjust Your Bidding So Ad Spend Will Go
Toward The Best Performing Devices. True Or False?
- True
- False
34. What Do You Call Words Or Phrases That Trigger Ads
When They Match A Customer’s Search Query?
- Keywords
- Targeting
criteria
- Ad
group
- None
of the above
35. Microsoft Advertising Editor Allows Customers To Use
The Google Import Tool To Schedule And Sync Imports From Google Ads Campaigns
Automatically. True Or False?
- True
- False
36. Which Microsoft Advertising Functionality Policies
Must Advertisers Adhere To?
- Video
- Images
- Audio
- None
of the above
- All
of the above
37. How Do Bid Adjustments (Modifiers) Affect
The Display Of Your Ad?
- They
trigger the display of your ad when terms in your keyword appear in any
order in the search query.
- They
cause a word or phrase to be inserted at display time into the ad.
- They
affect the number of times your ad is displayed in a given month.
- They
increase the likelihood that your ads are displayed in a better position
to customers who meet your targeting criteria.
38. In Order For LinkedIn Profile Targeting
To Work, People Must Meet Which Criteria? (Select 2)
- User
must be on Bing
- User
must be on Facebook
- User
‹ must have a LinkedIn ID
- User
must work for a large corporation
- User
must work in advertising
39. Page Feeds Can’t Support URLs For Dynamic Search Ads
Campaigns In A Spreadsheet Format. True Or False?
- True
- False
40. Which Ad Extension Report Allows You To
Track How Your Business Attracts Customers Across PCs, Tablets And Mobile
Devices? Choose All That Apply.
- Ad
extension by keyword
- Ad
extension by ad
- Ad
extension details
- Call
forwarding detail
- All
of the above
41. Audience Remarketing Is A Good Way To Select The
Appropriate Customers To See Your Ad. True Or False?
- True
- False
42. The Negative Keywords Conflicts Report Provides
Useful Information About How Negative Keywords May Be Reducing Campaign
Effectiveness. This Report Returns Which Of The Following Information? (Select
2)
- Determine
if your ad and keyword are receiving impressions
- How
many impressions were lost because of the conflict
- Which
keywords and negative keywords are conflicting
- Whether
the conflict is at the campaign or ad group level
43. Trey Research Sells Vegetable Seeds And
Does Not Want Its Ad To Display When A Customer Searches For Flower Seeds. To
Avoid Displaying An Ad When A Customer Searches For Flower Seeds, Which
Microsoft Advertising Option Should They Select?
- Broad
match
- Audience
targeting
- Param
3
- Negative
keyword
44. A Tracking Tag (UET Tag) Is Designed To
Help Advertisers Target Their Audience For Which Purpose? Choose All That
Apply.
- Target
audiences using remarketing in paid search.
- Exclude
audiences based on website behavior
- Increase
ad spend
- Validate
a tag
45. With Search Advertising, What Happens When A Customer
Clicks Your Ad? (Select 2)
- You
are charged if the customer makes a purchase.
- You
are charged for the click.
- The
user lands on your website
- The
user lands on your competitor’s website
46. What Microsoft Advertising Feature Allows You To
Specify How Closely A Customer’s Search Query Must Match Your Keyword Before
Your Ad Is Displayed?
- Website
exclusions
- Keyword
match types
- Targeting
- Incremental
bidding
47. The Competition Tab In Reporting Gives You What Two
Functionalities? (Select 2)
- Product
title naming
- Auction
Insights
- Recommendations
- Bidding
- Google
Import
48. Which Column In The Microsoft Advertising Data
Summary Table Tells You The Pre- And Post-Auction Delivery Status Of Your
Campaign?
- Status
- Impressions
- Click-through
rate
- Delivery
49. When Using Microsoft Advertising
Intelligence, You Should Include What Metrics In Running A Report?
- Quality
Score
- LP
User Experience
- Quality
Impact (for keywords with QS of 5 or less)
- None
of the above
- All​
of the above
50. What Are Two Ways To Import A File?
(Select 2)
- Excel
- CSV
file
- Google
Ads
- Default
settings
51. A Broad Match Modifier Tells Microsoft Advertising
That A Specific Word Or Words Must Not Be Present In Order For Your Ad To
Display. True Or False?
- True
- False
52. A Best Practice For Updating UET Tags On
Your Website Is:
- Apply
sitewide tagging of your UET tag (including all ad landing pages)
- Use
only the JavaScript version of your UET tag
- Don’t
place your UET tag within an iFrame
- Incorporate
all relevant event parameters into your UET tag
- All
of the above
53. Which Elements In The Microsoft
Advertising Quality Score Formula Should You Use To Determine The Best Ways To
Optimize Your Ads?
- Expected
click-through rate
- Ad
relevance
- Landing
page experience
- All
of the above
54. Which Of The Following Audience Variables
Can Be Used To Target Your Ads And Keywords? Choose All That Apply.
- Location
- Time
- Date
- Device
type
- All
of the above
55. How Many Tags Must You Place On Your Site
To Track Multiple Campaigns?
- One
tag per campaign
- One
tag per Ad Group
- One
tag per Account
- One
tag per website
56. The Microsoft Audience Network Is An
Advertising Solution Powered By The Microsoft Graph And Artificial
Intelligence. True Or False?
- True
- False
57. You Can Find Your PPC Quality Scores In Your
Performance Reports And In Your Keywords List. True Or False?
- True
- False
58. Which Delivery Status Is Given To Ads Or Keywords
That Violate The Microsoft Advertising Policies?
- Ad
paused
- Pending
editorial review
- Disapproved
- Eligible
59. Dynamic Search Ads Are Most Appropriate For Which Two
Types Of Advertisers? (Select 2)
- Google
Ads specialists
- New
account managers
- Advertisers
who have a large catalog of webpages
- Advertisers
who are not familiar with search advertising
60. Which Of The Following Might Generate
Invalid Clicks? (Select 2)
- Trademark
infringement
- Search
engine robots
- Fraudulent
activity
- Increased
clicks due to recent news about your company
61. With Pay-Per-Click Search Advertising, When Are You
Charged?
- Each
time your ad is displayed on the search results page.
- Each
time a customer makes a purchase from your website.
- When
your ad goes live.
- Each
time a customer clicks your ad.
62. What Is The Main Benefit Of Syndication?
- You
can expand your reach and get more clicks with a new, high-quality
audience.
- You
can reach more customers through a growing network.
- Microsoft
Advertising has controls in place to help keep the quality you expect.
- CPCs
on the Microsoft Advertising syndication partner network are generally
lower.
- All
of the above
63. The Multi-User Access Bulk Workflow
Prevents You From Setting Up Multiple Consolidated Logins At Once. True Or
False?
- True
- False
64. How Many Managing Customers Can You Grant
Access For On Your Account? (And Likewise Remove?)
- 2
- 3
- 4
- 5
- 6
65. Where Might Your Microsoft Audience Ads Be Displayed?
- Google.com
- Web
destinations like MSN, Microsoft Edge, and Microsoft Outlook
- Bing.com
- Anywhere
online
- None
of the above
66. What Is A Keyword Bid?
- Specifies
the number of times your ad is displayed in a given month.
- Specifies
the maximum price you are willing to pay each time someone clicks your ad.
- Specifies
how closely a search query must match your keyword.
- Specifies
what price you must pay for your keywords in order to reach position one.
67. Before You Create Product Ads In A Shopping Campaign,
You Must First Do What? Choose All That Apply.
- Create
a Product Catalog
- Claim
your domain name and verify your URL
- Import
your Excel file
- Export
your CSV file
68. Where Can You Select Different Options Depending On
Whether You Have One Or Multiple Accounts?
- Accounts
tab
- Payment
Methods tab
- Campaign
tab
- Opportunities
tab
- None​
of the above
69. With Google Import, You Can Decide If You’d Like To
Import All Existing And New Campaigns From Google Ads Or Just Specific
Campaigns. True Or False?
- True
- False
70. What Are The Benefits Of Having An Upgraded URL?
- They
separate the landing page URL from the tracking or URL parameters.
- Your
ad doesn’t have to go through another editorial review.
- The
character limits are increased.
- You
can add URL parameters and custom parameters to your tracking template.
- All
of the above
71. Automated Rules Can Only Be Applied At
The Campaign Level. True Or False?
- True
- False
72. Microsoft Advertising Editor Does Not
Allow You To Import Your Google Ads Campaigns Directly Into The Editor, Make
Changes, And Post Them. True Or False?
- True
- False
73. In Microsoft Advertising, Which Customer
Actions Are Considered Conversions? (Select 3)
- Completing
a transaction
- Performing
a search query on Bing
- Purchasing
a product or service
- Filling
out a registration form
- Viewing
an ad
74. What Are The Three Categories Of Attributes For Ad
Customizer Feeds?
- Custom,
targeting, standard
- Location,
device, search query
- Gender,
geographical location, purchasing pattern
- Tracking,
bids, UET tag
75. It Is Possible To Bulk Edit And Manage Multiple
Accounts Using A Mac. True Or False?
- True
- False
76. You Can Create A New Campaign By Copying An Existing
Campaign From One Account To Another. True Or False?
- True
- False
77. Recent Updates To The Microsoft Advertising Editor
Are The Following:
- Label
support & in-market audience support
- Audience
exclusions & structured snippet extensions
- Account
level extension associations & dynamic search ad support
- None
of the above
- All
of the above
78. The Keyword Research Feature Can Help
You:
- Expand
keyword or negative keyword lists
- Target
the most relevant audience
- Get
bid estimates
- All
of the above
79. With LinkedIn Profile Targeting, You Can
Target Customers Based On What Criteria?
- Company
- Job
- Industry
- All
of the above
80. The Microsoft Advertising Intelligence
Keyword Planner Tool Is A Paid-Subscription Tool That Builds Keyword Lists.
True Or False?
- True
- False
81. LinkedIn Profile Targeting When Used With
‘Bid Only’ Target Setting Will Narrow Your Ad’s Audience. True Or False?
- True
- False
82. What Needs To Happen Before You Import
Your Custom Audiences Into Microsoft Advertising For Search Remarketing?
- You
must first click on the Audiences tab.
- You
must decide between Bid only or Target and bid in settings.
- Your
data management provider must connect to the Microsoft Advertising custom
audience feature.
- You
must adjust the Default bid adjustment.
- None
of the above
83. If You Set A Daily Accelerated Budget Too Low For The
Traffic Generated By Your Keywords What Might Happen?
- Microsoft
Advertising will automatically recalculate a higher daily budget for your
campaign
- Microsoft
Advertising might not allow you to change your daily budget and keyword
bids
- You
might deplete your campaign’s daily budget before the end of the day
- Your
ads will continue to show regardless of the daily budget cap.
84. Each Campaign You Create Will Have Its Own
___________.
- Budget
- Account
- Incremental
bid
- Dynamic
text
85. With Microsoft Advertising, You Can Export Which
Kinds Of Campaigns?
- Entire
account
- Individual
campaigns
- Specific
ad groups
- All
of the above
86. Price Extensions Are A Pay-Per-Click
Extension That Display Your Products Or Services. True Or False?
- True
- False
87. What Are Two Ways You Can Advantage Of Audience
Targeting? (Select 2)
- Set
up your In-Market audiences
- Associate
your Custom audiences
- Manage
your Shopping campaigns
- Create
a UET tag
88. If You Are Unable To Find Your Ad In The Microsoft
Advertising Network Results Pages, Why Should You First Examine The Impressions
Column In The Microsoft Advertising Data Summary Tables?
- It
tells you why your ad has been disapproved
- It
tells you whether your campaign is active
- It
shows the total number of clicks your ad has received
- It
tells you if your ad is being displayed, even if you can’t find it
89. What Should You Do After Accessing The
Opportunities Tab For Further Optimization? Choose All That Apply.
- Configure
devices
- Check
out the dimensions tab
- Run
performance reports
- Separate
audience campaigns
- None
of the above
90. Which Of The Following Can You Customize
In Microsoft Advertising Editor?
- Default
keyword bids at the ad-group level
- Summary
Grid columns
- Demographic
targets for campaigns
- Device
targets for ad groups
- All
of the above
91. Which Feature Should You Use To Create A
Custom Filter That Shows Items With Different Attributes?
- Advanced
search
- Find
and replace
- Match
types
- None
of the above
92. What Key Strategies Might An Advertiser Use Microsoft
Advertising Intelligence For?
- Keyword
expansion
- Webpage
analysis
- Cross-border
expansion
- None
of the above
- All
of the above
93. In-Market Audiences Can Be Imported From
Google Ads Campaigns. True Or False?
- True
- False
94. You Can Save Time And Effort With The Google Merchant
Center (GMC) Import If You Have _________ Up And Running.
- Microsoft
Shopping Campaigns
- The
Microsoft Graph
- Google
Merchant Center
- Microsoft
Merchant Center
- All
of the above
95. The Only Way To Use Hotel Ads Is To Sign Up With Your
Account Manager. True Or False?
- True
- False
96. What Is An Example Of A Remarketing Exclusion Along
With Remarketing Targeting?
- Travel
advertisers: Bid boost my ad to users who (+) added a flight to their cart
but have (-) not yet purchased it
- Banking
advertisers: Show my ad to users who have (-) not logged in as a current
customer
- Retail
advertisers: Bid boost my ad to users who have (+) been to the site in
last 30 days but (-) not in the last 7 days
- None
of the above
- All
of the above
97. Best Practices For Using Automated Rules
Include The Following: (Select 3)
- Use
maximum and minimum CPC limits or bid estimates
- Applying
similar rules with different criteria to subsets of your account
- Use
all five bidding strategies all of the time
- Monitor​
performance at least once per week
98. Which Of The Following Ideas Should You
Consider Implementing When Writing Your Ad?
- Describe
what sets your product apart.
- List
the price of your product or service
- Include
a call to action
- Enhance
your Expanded Text Ad with ad extensions
- All
of the above
99. When Using Dynamic Search Ads, What
Happens After You Create Specific Ad Text For Your Relevant Targets?
- You
enter your URL
- Microsoft
Advertising will generate a specific URL landing page from your target
- You
choose between Categories, All web pages, or Specific web pages
- Microsoft
Advertising will create a remarking list
100. Which Of These Scripts Options Are Available To You
In Microsoft Advertising?
- Reuse
your Google Ads scripts by copying and pasting Finding a predefined script
within the reference documents.
- Enabling
complex operations through writing your own customized JavaScript code
- Manage
your scripts under Logs in the main Scripts page
- All
of the above
101. From Where Can You Export Data In
Microsoft Advertising Editor?
- Entire
accounts
- Individual
campaigns
- Specific
ad groups
- All
of the above
102. Microsoft Advertising Intelligence Does
Not Allow You To Build Separate Reports. True Or False?
- True
- False
103. Which Components Are Not Required For A
Microsoft Advertising Expanded Text Ad? Choose All That Apply.
- Ad
titles
- Company
name
- Ad
texts
- Targeting
- Final
URL
- URL
paths
104. Universal Event Tracking (UET) Is A Mechanism For
Advertisers To Do What?
- Determine
your campaign conversion goals.
- Use
a UET Tag Helper to reach your ROI goals.
- Report
user activity on their websites to Microsoft Advertising
- None
of the above
105. Why Is It Important To Choose The Right Keywords?
(Select 2)
- Prevents
your campaign from being paused
- Helps
more customers find your ads.
- Drives
more relevant traffic to your website.
- Lowers
your incremental bids.
106. How Many Levels Of Organization Are Contained Within
The Hotel Ads Structure?
- 1
- 2
- 3
- 4
- 5
107. What Is The Best Question To Ask
Yourself When Considering How To Create A Positive Landing Page Experience?
- Is
it relevant?
- Is
it transparent?
- Is
there ease of navigation?
- Can
users find what they are searching for?
- All
of the above
108. With Hotel Ads, How Can You Upload Your
Bids, Bid Multipliers, And Hotel Group Associations In Bulk? (Select 3)
- In
the Microsoft Hotel Center UI
- With
Google Import
- In
the Hotels API
- Using
CSV upload
- In
the Microsoft Graph
109. A Visitor To The Baldwin Museum Of Science Website
Signs Up To Receive Its Newsletter. What Is This Customer Action Called?
- Link
- Pay-per-click
- Conversion
- Click-through
110. What Keyword-Specific Metrics Might You Use To
Tailor Your Bid Strategy Based On The Price Of Your Products Or Services?
- Clicks
- Impressions
- Position
- Click-through
rate
- All
of the above
111. You Can Also Use MAI To Conduct
International Research By Populating Which Boxes? Choose All That Apply.
- Country/region
- Language
- Demographic
- Gender
- None
of the above
112. With Call Extensions You Can Do the Following:
(Select 2)
- Display
a phone number in your search ads on any PC, tablet or smartphone
- Get
calls from customers who click the number in your ad or dial it
- Have
an answering service call back customers
- Get international calls any time of day
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