Introduction to Social Media Marketing complete course is currently being offered by Meta through Coursera platform and is being taught by Anke Audenaert.

This course is part of the Meta Social Media Marketing Professional Certificate.

About this Course

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

By the end of this course, you will be able to: 

• Understand the landscape of traditional, digital, and social media marketing
• Understand how to become certified as a Digital Marketing Associate 
• Understand the major social media platforms, how they function, and what role they play in marketing
• Create SMART goals and identify KPIs
• Define your target audience and their customer journey
• Choose the right social media platforms and learn how to create social media policies


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Introduction to Social Media Marketing Week 1 Coursera Quiz Answers

Social Media for Business Practice Quiz Answers

Q1. Which of the following statements about marketing and advertising are true? Select all that apply.

  • Advertising and Marketing are different words for the same thing: creating campaigns and putting them in front of the right audience
  • Advertising is where the largest portion of the money spent on marketing goes
  • If you have a good product, people will automatically find you and buy your product, without a need for marketing
  • Advertising is an important part of marketing

Q2. Which of the following are the most common forms of digital marketing? (Choose all that apply)

  • Search engine optimization
  • Print advertising
  • Display advertising
  • Content marketing
  • TV commercials
  • Social media marketing
  • Email marketing

Q3. Which of the following is NOT involved in organic social media marketing?

  • Establishing a business profile or a business presence
  • Connecting with customers for more individual customer service
  • Engaging with users on social media.
  • Buying targeted ads to reach potential customers

The Social Media Landscape Quiz Answers

Q1. Which of these steps is not at the core of marketing?

  • Understanding and studying the audience or customers for a product
  • Creating messages related to or promoting the product
  • Evaluating and optimizing the impact of your message
  • Fielding customer questions, concerns, and feedback and solving technical issues

Q2. Which of the following are types of digital marketing? (Select all that apply)

  • Print advertising
  • Display advertising
  • Email marketing
  • Content marketing

Q3. When looking at the digital marketing landscape which of the following are types of social media platforms available to users? (Select all that apply)

  • Sharing platform
  • Networking platforms
  • Learning management platforms
  • Publishing platforms

Q4. Which of the following did Facebook acquire to increase connections and communication between Facebook users?

  • WhatsApp
  • Oculus VR
  • Portal
  • Instagram

Q5. Which of the following statements is true about Instagram?

  • Instagram allows businesses to directly message their customers for a small fee
  • Instagram provides free promoted advertisements for businesses
  • Businesses can grow their brand for free by sharing photos and videos

Q6. Which of the following statements is true about Facebook and Instagram messenger?

  • You can integrate ads on Facebook Messenger, but not on Instagram
  • If businesses want to offer suggestions, assist in sales, or offer support, these need to be done in separate conversations
  • Messenger lets businesses instantly connect with people on their Facebook Page or the Messenger app

Q7. True or false: Businesses and non-profit organizations can participate in Social Media Marketing.

  • False
  • True

Q8. How does digital marketing differ from traditional marketing? (Select all that apply)

  • It can be used to raise brand awareness
  • It enables measurements of results
  • It can be used to target specific audiences

Introduction to Social Media Marketing Week 2 Coursera Quiz Answers

Social Media Platforms Part I Practice Quiz Answers

Q1. True or False: YouTube directly hires all its video creators to create content for the site

  • True
  • False

Q2. Which social media platform(s) has the most powerful targeted advertising software? (Choose all that apply)

  • Facebook
  • LinkedIn
  • Instagram
  • YouTube

Q3. Which social media platform is the best for connecting business to business (B2B) marketers to new customers and followers?

  • Instagram
  • YouTube
  • LinkedIn
  • Facebook

Q4. On which social media platform should you set up a business page to reach the largest audience?

  • Instagram
  • LinkedIn
  • Facebook
  • YouTube

Social Media Platforms Overview Quiz Answers

Q1. As a business owner, you’d like to set up a presence on a social media platform where you can network with others in your industry, post news and accomplishments and find potential team members to fill open roles. Which of the following would be an ideal platform?

  • Twitter
  • Linkedin
  • Facebook
  • Pinterest

Q2. True or false? Youtube is a platform designed for texting, calling, and sharing.

  • True
  • False

Q3. The most powerful targeted advertising tool in social media marketing is:

  • KakaoTalk for Business
  • Facebook Ads Manager
  • TikTok for Business
  • Google Analytics

Q4. True or False: Twitter is one of the only social media platforms that has the same unified profile for individuals and brands alike.

  • False
  • True

Q5. On which video social media platform can you find short form videos of 15 and 60 seconds?

  • Youtube
  • TikTok
  • Twitch
  • Instagram

Q6. Which of the following is a free messaging app you can use to message your friends and family using Internet connection while avoiding SMS fees or charges?

  • Whatsapp
  • Snapchat
  • Instagram
  • Twitter

Q7. Which feature on Instagram can you use if you want to upload a video longer than 60 seconds?

  • Videos
  • Stories
  • IGTV
  • Reels

Introduction to Social Media Marketing Week 3 Coursera Quiz Answers

How to Set Your Marketing Goals Practice Quiz Answers

Q1. Goals that serve the bigger business goal but may differ between teams or people with different roles are called:

  • Alternative goals
  • Tiered goals
  • Secondary goals
  • Subgoals

Q2. True or False: Goals can help you stay focused on what you hope to accomplish with your marketing efforts.

  • False
  • True

Q3. According to the SMART acronym, a goal that helps achieve the bigger business objectives of a company and aligns with the greater business strategy is considered:

  • Achievable
  • Specific
  • Relevant
  • Measurable

Q4. After a successful year of business, Sheryl wants to expand her makeup and skin care business by opening up two more locations in her town. She decides to set a goal to open up both locations within 12 months. During the expansion process, she encounters difficulties. This is because her goal was not time-bound.

  • True
  • False

Goals and Planning for Success Quiz Answers

Q1. Which of the following are part of the SMART goal framework? (Choose all that apply.)

  • Meaningful
  • Specific
  • Achievable
  • Time-bound

Q2. Which of the following goals fit the SMART framework? (Choose all that apply )

  • Increase revenue by 25%
  • Enroll 500 new customers
  • Get 5,000 website visits in the month of June
  • Increase the number of visitors to 100/day in two months

Q3. Successful KPIs should:

  • Be directional (able to go up or down)
  • Directly relate to the business and the SMART goal you drafted
  • Be quantitative (able to be measured)
  • Always be accompanied by a chart or graph

Q4. Maria set a SMART goal for her chocolate business: “Increase the amount of new followers on the business’ social media page by 20% by the end of 3 months”.

What would be a good KPI for her to use when evaluating if she is reaching this goal?

  • Sales Revenue (how much money you generate from sales)
  • Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)
  • Cost per sale (how much it cost in marketing dollars to generate a sale)
  • Brand awareness (number of people who know about your brand)

Q5. Which of the following is an important quality of a KPI?

  • Time-bound
  • Broad
  • Directly related to your goal

Q6. Which of the following is an example of a marketing KPI?  Select all that apply.

  • Engagement
  • Influence
  • Brand awareness
  • Cost per lead

Q7. Devon set a SMART goal for his hand-knit sweater business: “Create more effective social media ads to gain 5% more customers through social media than the previous month”.

What would be a good KPI for him to use when evaluating if he is reaching this goal?

  • Cost per lead (how much it cost in marketing dollars to generate a sale)
  • Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)
  • Brand awareness (number of people who know about your brand)
  • Sales Revenue (how much money you generate from sales)

Q8. Calla and Ivy set a SMART goal for their B2C flower business: “Grow the number of customers for the monthly flower bouquet subscription by 20% by the end of the year”. What would be a good KPI for Calla and Ivy to evaluate to see if they are reaching their goal? 

  • Subscriptions
  • Conversion rate
  • Cost per sale
  • Sales revenue
Q9. Which of the following is an important quality of a KPI?

Directional
Significant
Finite

Q10. Does the following goal fit the SMART framework?
"Increase the number of visitors of 150/day in three months."

True
False

Introduction to Social Media Marketing Week 4 Coursera Quiz Answers

Define Your Target Audience Practice Quiz Answers

Q1. What is the group of people you want to reach with your marketing message called?

  • Marketing population
  • Targeted members
  • Target audience
  • Marketing Audience

Q2. When determining your target audience, it is good to write down the demographics of the people you are targeting. These demographics include which of the following? (Select all that apply)

  • Household income
  • Gender
  • Age
  • Education and/or occupation

Q3. True or False: Facebook Audience Insights can precisely determine who’s interacting with your page and give you real-time data when you test different marketing strategies.

  • True
  • False

Q4. Laura owns a bridal shop and is looking to connect with her business contacts and gather information about her B2B audience. The social media research tool she should use is:

  • LinkedIn Audience Insights
  • Facebook Audience Insights
  • Twitter Business Analytics
  • Google Analytics

Understand Your Audience Quiz Answers

Question 1) Which of the following are stages in the typical customer journey? (Choose all that apply)

  • Conversion
  • Envy
  • Awareness
  • Advocacy

Question 2) Things you should consider when outlining your target audience include:

  • Your target audience's eating habits
  • Your target audience's interests
  • Your target audience's needs
  • Key demographic data that describes your target audience

Question 3) True or False: Demographic information such as age, geographic location, and prior purchasing history is a key factor to consider when determining your target audience.

  • True
  • False

Question 4) True or False: Envy is a stage in the typical customer journey.

  • True
  • False

Question 5) Joni recently purchased a new pair of shoes for work and is happy with how comfortable they are. She tells coworkers at her office about them and recommends they look into the brand. In what stage of the customer journey is Joni?

  • Awareness
  • Desire
  • Conversion
  • Advocacy

Question 6) Harry was recently promoted at work and wanted to buy himself something to celebrate. He sees a suit in a magazine ad and really wants to buy it. In which stage of the customer journey is Harry?

  • Desire
  • Advocacy
  • Awareness
  • Conversion

Question 7) The audience that will typically get most of your attention since you expect them to become your most valuable group of customers is:

  • Final target audience
  • Primary target audience
  • Secondary target audience

Question 8) Which of the following research tools is a paid, integrated target audience research and tracking tool that helps you manage large accounts?

  • Twitter Business Analytics
  • Brandwatch
  • Google Analytics
  • Facebook Audience Insights

Question 9) Social media data that can help you determine your target audience includes which of the following? (Select all that apply)

  • Page visitors' age
  • Page visitors' prior purchasing habits
  • Page visitors' geographic location
  • Page VISITORS social security numbers

Question 10) True or False: Demographic information such as age, geographic location, and prior purchasing history is a key factor to consider when determining your target audience.

  • True
  • False

Question 11) True or False: Envy is a stage in the typical customer journey

  • True 
  • False

Question 12) Which of the following is NOT part of the Customer Journey template?

  • Conversion HOW can I get my target to take action?
  • Desire: How can I show my target my product really fits in their life?
  • Advocacy: How can I make my target into an advocate?
  • Love: How can I get my customer to feel a deep emotional attachment to my product?

Question 13) When outlining your target audience, you should consider all of the following except:

  • Key demographic data that describes your target audience
  • Your target audience's eating habits
  • Your target audience's needs
  • Your target audience's interests

Question 14) Joni recently purchased a new pair of shoes for work and is happy with how comfortable they are. She tells coworkers at her office about them and recommends they look into the brand. In what stage of the customer journey is Joni?

  • Awareness
  • Advocacy
  • Conversion
  • Desire

Question 15) Harry was recently promoted at work and wanted to buy himself something to celebrate.
He sees a suit in a magazine ad and really wants to buy it. In which stage of the customer journey is Harry?

  • Desire
  • Advocacy
  • Conversion
  • Awareness

Question 16) True or False: The customer journey is always equally explicit or linear.

  • True
  • False

Question 17) True or False: A customer journey refers to the process a user goes through when purchasing a product.

  • True
  • False

Question 18) True or False: Depending on the stage a person is in, different types of messages will work better than others.

  • True
  • False

Question 19) The audience that will typically get most of your attention since you expect them to become your most valuable group of customers is:

  • Final target audience
  • Secondary target audience 
  • Primary target audience

Question 20) Which of the following research tools give you a "big picture" view of your audience, allowing you to see how your different social media accounts compare in terms of traffic and which of your pages people purchase from the most?

  • Facebook Audience Insights
  • Brandwatch
  • Twitter Business Analytics
  • Google Analytics

Question 21) True or False: The customer journey is always equally explicit or linear.

  • True
  • False

Introduction to Social Media Marketing Week 5 Coursera Quiz Answers

Choose Your Social Media Channels Quiz Answers

Question 1) Which benefit of blogging is the following an example of?
Posting valuable content consistently helps elevate a company as a trusted resource within their industry leading to more visitors, more potential customers and more sales.

  • Make authentic connections
  • Expand your content's reach
  • Search Engine Optimization
  • Build credibility

Question 2) Which part of your LinkedIn profile should be your virtual elevator pitch?

  • Summary
  • Background
  • Skills & Accomplishments

Question 3) You are a fashion brand looking to create an immediate avenue for shopping. Your go-to social media platform would be:

  • Instagram
  • Linkedin
  • TikTok
  • Facebook

Question 4) You're looking to build a community online. Your go-to social media platform should be:

  • TikTok
  • Facebook
  • Instagram
  • LinkedIn

Question 5) Microsoft's "Guidelines for Successful Blogging" are not in Microsoft's official Employee Handbook, but the rules are manageable and understandable. Which of the following is part of "Microsoft's Blogging Policy & Guidelines"? (Select all that apply.)

  • Make friends with your corporate communications department and learn how to work with them
  • Respect existing confidentiality agreements
  • There is no need to identify yourself
  • Your posts should garner as much reaction as possible

Question 6) Determine whether the following statement is true or false: Consumers today expect brands to be present on their favorite social media platforms.

  • True
  • False

Question 11) Determine whether the following statement is true or false:
It is mandatory to fill out the Skills & Accomplishments section of your LinkedIn pr

  • True
  • False

Question 12) You're looking to do mainly B2B (business to business) marketing and to post job applications. Your go-to social media platform should be:

  • Instagram
  • TikTok
  • Facebook 
  • Linkedin

Question 13) You're looking to do visuals-first advertising online. Your go-to social media platform should be:

  • LinkedIn
  • Facebook
  • TikTok
  • Instagram

Question 14) You're looking to reach the largest possible audience with the most precise targeted advertising tools. Your go-to social media platform should be:

  • LinkedIn
  • TikTok
  • Facebook 
  • Instagram

Question 15) You're looking to advertise specifically to teens. Your go-to social media platform should be:

  • Instagram
  • Facebook 
  • TikTok 
  • LinkedIn

Question 16) IBM works with employee bloggers, training them to advance the company's goals and corporate reputation. Which of the following is part of "IBM's Blogging Policy & Guidelines"? (Select all that apply)

  • You may cite or reference clients, partners, or suppliers without their approval.
  • You do not need to make yourself or your role at IBM known.
  • You must make it clear that you are speaking for yourself and not on behalf of IBM.
  • IBMers are personally responsible for their posts. Be mindful that what you write will be public for a long time - protect your privacy.

Question 17) Determine whether the following statement is true or false: When an employee posts from a personal account, it is not important that they use the appropriate tone and messaging.

  • True
  • False

Question 18) Of the three core values that a social media policy should achieve, which category does the following statement fit in?
"Nordstrom referred to company guidelines that can help employees to represent the company in a way that doesn't harm the brand"

  • A social media policy must protect the brand
  • A social media policy must empower its employees
  • A social media policy must guard against legal risks to the organization

Question 19) Is the following a quality of a website or a blog?
The writing is often more informal

  • Website
  • Blog

Question 20) Which of the following is a soft skill?

  • Engineering
  • Copywriting
  • Microsoft Office
  • Leadership

Question 21) Is the following a quality of a website or a blog?
There is a transactional functionality.
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